Li has been educated at the Central Academy of Fine-Arts(CAFA).Since 1997 he became the dean of the design department of fine arts academy hunan normal university. Within 1998-2000 he was a creative director Shenzhen City CIS Institute. In 2003 he went to Danmark Designskole as a visting scholar and joined Mervyn Kurlansky Design studio. From 2007, he became an art director in the biggest type company-Founder Type Foundry, acting as a committee member of the China Typeface Research Center. Meanwhile,he teach courses in branding design at CAFA and had lectures throughout the country. Li’s work wonned numerous international awards.His recent works incluing the signage system of the China National Opear House and some new typefaces which break the rules of chinese type design.