Marius Ursache (Romania), Chief Creative Officer of Grapefruit

Posted: January 8th, 2010 | Author: admin | Filed under: Jury | Tags: Grapefruit, Identity: Best of the Best 2010, Jury, Marius Ursache, Romania | No Comments »

Marius started out as a freelance cartoonist at 16, and now has more than 12 years practical experience in design, graphic arts and branding, acquired in various companies from Romania, UK and USA. He has studied graphic design at Sessions.edu Online Design School in New York, holds a degree in Medicine and is currently studying Communication and Public Relations in a Master programme, with a thesis on rebranding.
In 1999 he founded Grapefruit, a branding and interactive design consultancy in Iasi, Romania. Grapefruit now has a staff of 17 and has worked for more than 100 clients in 13 countries on four continents—ranging from one-man businesses to large corporations such as Dacia, Pfizer, Lilly, HP and Vodafone.
His branding interests revolve around rebranding, nation and place branding and he has written articles and spoken at conferences on these subjects. He writes a monthly column on the history of famous brands and is very passionate about typography and identity design. Marius is also the initiator of the first city branding initiative in Romania, for his birth city, Iasi.

Grapefruit is a Romanian branding consultancy, with offices in Iasi and Bucharest, specialized in strategy, verbal and visual identity, packaging design and digital branding. Grapefruit works for Antibiotice, Banca Transilvania, Dacia, Heidi, NNDKP, OTP Bank, Pepsi Americas, Renault, Ţuca Zbârcea şi Asociaţii. Grapefruit is the most awarded Romanian branding agency, with nominations and awards at Rebrand 100 (USA), Identity: Best of the Best 2007 (Russia), Pentawards 2007, 2008, 2009 (France).