Jelena Drobac born 1982 in Belgrade. She graduated at Belgrade’s Faculty of Applied Arts, Department of graphic design in 2007. Member of ULUPUDS, Serbian applied artist guild.
Drobac works primarily in the field of corporate and visual identities, logotypes, packaging, type design and custom made type. She works as a freelance designer in Belgrade and has a number of implemented projects both in Serbia and abroad. She says: “ I believe in a KISS approach to design– Keep it Short and Simple and that might eventually evolve to Keep it Smart and Simple!” Beside Identity: Best of the Best awards, Jelena is particularly proud of the award for Cyrillic typeface design and Silver Bra for Logotype at Magdalena festival, Slovenia. Her works have been featured in numerous design publications worldwide.